Google Ads Phone Advertisements

Google Ads, country-targeted phone call ads. It introduced significant changes to its advertisements. Ads that do not comply with this rule will not be published. According to the rule. Google Ads In your advertisement, you will only be able to use a phone number belonging to that country. So, where will you find and how will you manage phone numbers for all these countries? If you’re curious, please read our article.

In September 2022, Google announced significant changes to its advertising policies. New Google advertising policies that will be implemented as of October 2022 include mandatory rules that must be strictly followed. According to this, advertisers who do not make the necessary adjustments in their Google ads will have none of their advertisements approved by Google. One of the advertising types that has undergone significant changes and strict enforcement is ads that generate phone calls and aim to obtain leads from a specific country. Now, when you run an ad targeting a country on Google, your ad will only be published if you use phone numbers with the area code of the target country.

For example, a Google ad for the UK market. To receive calls from this country, you must use the area code of the UK in your ad if you are running an ad targeting the UK market, and for an ad targeting Canada, you should use Canadian phone numbers. If your ad contains a phone number belonging to Turkey, Google will not approve your ads. This violation will be reported to advertisers as an “unacceptable phone number” through the Ad Experience Report.

This situation particularly affects industries such as Global Health Tourism (hair transplantation – implantation, aesthetics, bariatric surgeries, dental and smile aesthetics, etc.), Real Estate, Property, Amazon, and others. Companies selling through global marketplaces and e-commerce organizations, along with digital marketing firms that partner with them, will be affected.

However, a solution to this issue in compliance with Google policies is possible. The issue is resolved through PeraNet’s global phone number allocation services. Accordingly, we recommend you to review PeraNet solutions for the allocation of global phone numbers suitable for the target country of the Google ad and the integration of these numbers with Customer Contact Centers (Call Centers) and corporate CRM (Customer Relationship Management) systems. Please feel free to contact us. The allocation process of global phone numbers for target countries, based on the requested phone numbers and associated procedures, takes 5 minutes. It is completed within a timeframe ranging from 5 minutes to 72 hours. For detailed information about Google Ads Phone Advertisements, please contact us.