Smile Hair Clinic, based in a 10-story smart building in Istanbul, is a strong brand in the field of medical aesthetics, renowned worldwide for its experts. It offers visa consultancy services for domestic and foreign clients coming from within Turkey and abroad, handles hotel reservations, greets clients at the airport, and sees them off after their services. The company, which carries out a complex organization from the first contact on the web to the end of the operation, works with professionals, each of whom is an expert in their field, to host their guests in the best possible way. The brand, which demonstrates its quality in health tourism with the references of its guests from various countries, attaches serious importance to post-process services. They requested an advanced software to collect all data in a single area, monitor and actively monitor operational processes in detail. Active tracking, they chose the ‘Zoho One’ application suite, which offers nearly 60 functions, as their solution. 

We know that each brand has its unique identity, each business has its distinct dynamics, and each administrative management has different needs. In order to provide the best solution for our customers, we carefully analyze their working principles. tanding out with hair transplant services in health tourism,  Smile Hair Clinic also performs various aesthetic operations. As a company that has made a name for itself in various parts of the world with its success, it welcomes visitors from everywhere. By meticulously planning the needs, shortcomings, and expectations of the company’s internal and external operational processes, we prepared the most accurate service package that would coordinate all departments. 

We have begun with Zoho CRM. Prospective customers and inquiries from all digital channels, including Facebook and Google Ads, were consolidated into a single repository. An automatic message greeted every visitor through a chat icon placed on the website. Zoho Sales IQ directs the engaged visitor’s query to the appropriate customer representative based on their question and assigns it in the language they are using. The Round Robin feature automatically ensures 50% equal distribution among representatives, preventing congestion on a single channel. IP records of unengaged visitors are archived in ‘missed call’ reports. This feature aims to measure data such as the country of entry, duration of site visits, and interest in specific pages used for continuous improvement efforts to enhance service quality. 

Within Zoho CRM, dedicated cards are created for qualified clients labeled with tags. These cards enable detailed monitoring of the operational process of new or existing clients. A wealth of data is stored, including which offers were presented, at which stage the consultation is, who is following up, whether the operation was scheduled, and  what pre- and post-operative services were provided. 

An optimization was also implemented for customer representatives’ question-answer or invitation calls. In automatically opened sections, a 14-day communication window is provided for each representative. If the service cannot be successfully provided after five attempts, the potential customer is assigned to a different representative to prevent their loss. Prospective customers are invited to interact through automated emails sent according to their country and language If positive interaction occurs, an automatic offer email is sent. If successful, after entering the operation phase, information about the reserved flight, hotel, or welcome service for the customer is communicated. The Zoho Bookings appointment system interacts with Zoho Calendar. Calendar management is facilitated, showing on a single screen which doctor is available on which date, when the procedure will be performed for which client, and the working hours. 

When you require a series of systems that ensure coordinated operation between all departments, facilitate customer relations, data management, and financial tracking, Zoho One is always there for you. By using our digital solutions that will elevate your industry experience, with the support of our expert team, you can quickly and easily surpass your competitors.