About the Company
Arsol Digital Advertising Company is one of the prominent digital marketing agencies in the Marmara Region with a registered capital of 1,000,000 TL and 10 expert personnel in Istanbul. The main business area of Arsol Digital Advertising Ltd. Co. is digital marketing solutions, web-based software, and ready WordPress theme development projects. Arsol Digital owes its high capacity in these areas, high customer satisfaction, determined work, and a technical team of engineers.
About the Project
Arsol Digital was facing technical glitches in the WhatsApp lines used for communication with patients, which the company supported in terms of digital marketing. wo separate WhatsApp lines belonging to two different doctors were being irregularly monitored by two customer representatives. This resulted in communication issues between the company and its patients. To address such issues, Arsol Digital sought consultancy from experts within the Peranet team.
Initially, the two separate WhatsApp accounts were connected to a single Freshchat account, ensuring that messages were funneled into the same pool. This strengthened tracking and control, ensuring that no patient messages were overlooked. Additionally, using Freshchat’s Assignment rules, messages received on the WhatsApp accounts were automatically assigned to the respective customer representative. This allowed customer representatives serving different doctors to promptly see messages relevant to them.
Moreover, this facilitated message measurement and performance analysis. Previously, messages sent to the WhatsApp line were stored on customer representatives’ phones and couldn’t be transferred and stored in an online environment. With enhancements introduced by Peranet, messages were stored in Freshchat, allowing for easier tracking and enabling detailed measurement through comprehensive reports. Freshchat’s provided reports allowed easy access to information such as which customer representative was more active. This proved to be an important step in measuring team performance and achieving success.
With these developments, Arsol Digital improved its processes for its own customers through Freshworks products and the deep expertise of Peranet experts.