Fringe started with 8 teams that participated in the Edinburgh International Festival in 1947 as uninvited guests and performed their shows “on the side” despite not being in the festival program. 

Today, Fringe festivals bring together 170,000 artists, 250 different venues, 60,000 events, and 19 million audiences worldwide each year. Fringe festivals organized in different cities generally offer young artists who produce alternative and innovative works the opportunity to showcase their works on an international platform.

The Fringe İstanbul team was struggling to keep track of the application messages sent by artists who wanted to participate in the festival. Managing applications received in a single email address, assigning them to the person who would respond, preventing multiple responses to the same application, and managing all these tasks were taking more time than necessary. Additionally, the employees did not have corporate email addresses, so there was a need for a mail system in this regard.

Fringe İstanbul found the solution to these problems in Freshdesk As a result of our consultancy, applications coming from the form on their website became instantly viewable as tickets within the Freshdesk system. This made it easier to manage applications and requests.

With Freshdesk’s revolutionary “Smart Ticket Assignment” feature, tickets could be easily assigned to the relevant employee based on skills and availability. The relevant person could track the group or artist and also monitor the status of the application.

Freshdesk’s routing feature accelerated communication and created a more effective working environment. With this feature, after being redirected to an employee outside the application team, the evaluation of the application was entered into the system, and an email was sent to the artist who made the application through the system. 

In addition to all these developments, when various employees sent emails regarding the workflow through Freshdesk, this email address appeared as a single corporate email address on the other side. Additionally, all employees were provided with corporate email addresses using Zoho Mail. In this way, a more corporate appearance was given to the festival.

If you also want to expedite your company’s operations, manage and assign tasks more accurately to authorized employees, and add value to your company’s corporate image, you can contact our team of experts from Freshworks and Zoho  here .