FGA Architecture, one of Turkey’s leading software providers, offers various solutions to business partners in the construction, multimedia, and architectural sectors. Established in 1997, FGA Architecture represents distribution for over 20 software products. These products include Adobe, Lumion, Boris FX, SketchUp, Archicad, and others. FGA Architecture provides promotion, localization, sales, and post-sales support services for these products to over 2,500 companies in its portfolio. The company is active in architectural visualization, housing, hotel, and office renovation. Its clients include freelancers, students, academics, and corporate companies. With a wide service network, FGA Architecture chose to use our Zoho One solution to enhance communication with its customers.

We introduced FGA Architecture to our Zoho CRM application and made the entire customer relationship system more manageable. We created a prospective customer module and implemented a web form integration to facilitate customer flow from different sources. Customers filling out this form are now directly recorded in the CRM. By enabling the Google Ads channel, we made it possible to see the keywords used by students and academics who reached the company through Google ads, as well as how long they stayed on the site. We enabled FGA Architecture’s sales specialists to communicate more easily with potential customers. Visitors browsing the website who spend a certain amount of time, even without filling out forms, are automatically added to the potential customer pool by identifying their IP addresses. Professionals, freelancers, academics, and students are automatically segmented.

We also integrated their social media accounts into the system, ensuring that applicants from these accounts are also transferred to the shared pool Customer registration, which was previously manual, is now automated. Sales experts can easily communicate with classified customer prospects and learn about their status. They can easily deliver relevant training and demos to customers.

Various tags are associated with the services the company provides. We implemented an automated scoring system to measure which customer prospects are closer to making a purchase. Sales representatives can now directly communicate with freelance professionals, academics, and student groups, providing information about services and making sales. With the system we established, it’s now easy to track what and how many times a customer has been sold. The number of site visitors, their location, and the time of access can also be monitored. This helps establish a consistent customer pool for the sales team.

We created a chat icon on the website using Sales IQ, allowing manual chats with incoming visitors. Voice calls can be initiated when a response is received. During voice calls with customers, features like note-taking and planning for subsequent calls are used in the background. Responses from customers regarding the company’s paid training services are also recorded. We integrated summary information, such as Central Bank rates, into the system.

Through the system we set up for FGA Architecture and the Forecasts section, we made daily sales targets, the quantity of sales, and the time taken for sales measurable. Post-sales stages also became visible. We enabled the ability to offer different proposals to customers and easily track these proposals. Templates were created for dealer discounts, training, and direct offers. Emails sent to customers are automatically stored in the pool, viewable by authorized personnel. After sales, contract documents and invoices can be easily sent to customers.

We enabled the automatic opening of a sales record 60 days before the end of the license period for software services provided to customers. Sales representatives can contact the customer regarding renewal and start renewal processes. We established Zoho Desk to create a mail channel for FGA Architecture. We also created an open support portal for members. We made it possible to measure customer satisfaction regarding the support system. Before opening a topic, customers can browse the existing knowledge base to easily find answers to their questions. They can also get answers to architectural questions without needing to contact a customer representative. If an answer is not found, a ticket can be opened. Along with templates and automatic messages, we also implemented a manual response system for ticket solutions. All service records are kept regularly and can be shared with customers.

With our Zoho Backstage solution, we provided the opportunity to systematically record training processes, fees, tickets, and participation status. We organized topics such as mailing campaigns, customer relationship management, and data collection. FGA Architecture is using around 15 applications from our Zoho One product. All data is collected in Zoho CRM. If you want to efficiently manage your customer relationships, you can benefit from Peranet solutions.