{"id":10555,"date":"2025-08-11T17:12:00","date_gmt":"2025-08-11T14:12:00","guid":{"rendered":"https:\/\/peranet.com.tr\/solution\/musteri-yonetimi\/"},"modified":"2025-10-07T22:04:13","modified_gmt":"2025-10-07T19:04:13","slug":"customer-management","status":"publish","type":"page","link":"https:\/\/peranet.com.tr\/en\/solution\/customer-management\/","title":{"rendered":"Customer Management"},"content":{"rendered":"<p><div id=\"who\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-position:right top;--awb-background-blend-mode:overlay;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:35px;--awb-padding-bottom:35px;--awb-padding-top-medium:90px;--awb-padding-bottom-medium:90px;--awb-padding-top-small:80px;--awb-padding-bottom-small:80px;--awb-margin-bottom-medium:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:52%;--awb-margin-top-large:0px;--awb-spacing-right-large:72px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.6923076923077%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:70px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography1-line-height);\"><h2>Customer Management<\/h2><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-six\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:5px;\"><h6 class=\"fusion-title-heading title-heading-left awb-gradient-text fusion-responsive-typography-calculated\" style=\"margin:0;background-color:var(--awb-color5);background-image:linear-gradient(140deg, var(--awb-color5) 0%,hsla(var(--awb-color4-h),calc(var(--awb-color4-s) + 19%),calc(var(--awb-color4-l) - 3%),var(--awb-color4-a)) 100%);--fontSize:16;--minFontSize:16;line-height:var(--awb-typography1-line-height);\"><\/h6><\/div><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 119;--awb-margin-bottom-small:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:hsla(var(--awb-color4-h),var(--awb-color4-s),calc(var(--awb-color4-l) + 20%),var(--awb-color4-a));\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"533\" title=\"M\u00fc\u015fteri Y\u00f6netimi\" src=\"https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi.png\" data-orig-src=\"https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi.png\" class=\"lazyload img-responsive wp-image-10101 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27533%27%20viewBox%3D%270%200%20800%20533%27%3E%3Crect%20width%3D%27800%27%20height%3D%27533%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi-200x133.png 200w, https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi-400x267.png 400w, https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi-600x400.png 600w, https:\/\/peranet.com.tr\/wp-content\/uploads\/2025\/08\/Musteri-Yonetimi.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:48%;--awb-margin-top-large:0px;--awb-spacing-right-large:4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:55px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:20px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:20px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:30px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.2;\"><\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:10px;\"><p>In today&#8217;s competitive environment, product or service quality alone is no longer sufficient; it&#8217;s the strength of the relationship with the customer that makes the difference. Customer management aims to sustain this relationship not only during the sale, but also before and after. A well-managed customer relationship increases trust in the brand, fosters lasting satisfaction, and fosters long-term loyalty.<\/p>\n<p>Fragmented systems, manual tracking, and scattered communication channels can lead to lost customer data, missed opportunities, and poor experiences. However, with digital customer management solutions, all customer information is centralized, past interactions become visible, and personalized communication can be easily delivered based on needs.<\/p>\n<p>CRM systems don&#8217;t limit customer management to just storing data. They treat each customer as a journey, enabling end-to-end management of all processes, from initial contact to sales, support, and loyalty. This allows sales teams to act more strategically, marketing campaigns to be planned more targeted, and support teams to provide faster solutions.<\/p>\n<p>If you&#8217;d like to make this process even smarter with AI-powered digital assistants, you can visit our <a href=\"https:\/\/peranet.com.tr\/en\/solution\/artificial-intelligence-ai-agent-solutions\/\">Artificial Intelligence (AI) Assistant Solutions page<\/a>.<\/p>\n<ul>\n<li>Brands with strong customer management build trust not in a single transaction but in every interaction.<\/li>\n<li>CRM-based customer management is the most effective way to make every customer special and valuable.<\/li>\n<li>Data-driven communication creates lasting connections that go far beyond intuitive relationships.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-position:right top;--awb-background-blend-mode:overlay;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:35px;--awb-padding-bottom:35px;--awb-padding-top-medium:0px;--awb-padding-bottom-medium:90px;--awb-padding-top-small:0px;--awb-padding-bottom-small:80px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion-flex-column fusion-animated\" style=\"--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:48%;--awb-margin-top-large:0px;--awb-spacing-right-large:4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:55px;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:20px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:20px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:var(--awb-typography1-line-height);\">Get in Touch<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:7px;margin-bottom:7px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div id='crmWebToEntityForm' style='margin:auto;'>\n<script src='https:\/\/www.google.com\/recaptcha\/api.js' async defer><\/script>\n     \n  <form action='https:\/\/crm.zoho.com\/crm\/WebToLeadForm' name=WebToLeads2029081000081125003 method='POST' onSubmit='javascript:document.charset=\"UTF-8\"; return checkMandatory2029081000081125003()' accept-charset='UTF-8'>\n\n\n <table>\n<tr>\n   <td style='width:70%;'>\n      <label>Full Name*<\/label>\n      <input type='text' style='width:100%;box-sizing:border-box;margin-bottom: 1rem;'  maxlength='80' name='Last Name' \/>\n   <\/td>\n\n<\/tr>\n<tr >\n   <td style='width:70%;' >\n      <label>E-mail*<\/label>\n      <input type='text' style='width:100%;box-sizing:border-box;margin-bottom: 1rem;'  maxlength='100' name='Email' \/>\n   <\/td>\n  \n<\/tr>\n<tr >\n   <td style='width:70%;' >\n      <label>Company<\/label>\n      <input type='text' style='width:100%;box-sizing:border-box;margin-bottom: 1rem;'  maxlength='100' name='Company' \/>\n   <\/td>\n<\/tr>\n<tr >\n   <td style='width:70%;' >\n      <label>Phone<\/label>\n      <input type='text' style='width:100%;box-sizing:border-box;margin-bottom: 1rem;'  maxlength='30' name='Mobile' \/>\n   <\/td>\n   \n<\/tr>\n<tr >\n   <td style='width:70%;'>\n      <label>Message<\/label>\n      <textarea rows=\"4\"  name='Description' maxlength='32000' style='width:100%;margin-bottom: 1rem;'>\u00a0<\/textarea>\n   <\/td>\n \n<\/tr>\n<tr style='display:none;' >\n   <td style='word-break: break-word;text-align:left;width:30%'>M\u00fc\u015fteri Aday\u0131 Kayna\u011f\u0131<\/td>\n   <td style='width:40%;'>\n   <select style='width:100%;box-sizing:border-box;' name='Lead Source'>\n     <option selected value='Web Form'>Web Form<\/option>\n   <\/select><\/td>\n   <td style='width:30%;'><\/td>\n<\/tr>\n<tr style='display:none;' >\n   <td style='word-break: break-word;text-align:left;font-size:12px;font-family:Arial;width:30%'>M.A. Kayna\u011f\u0131 Detay<\/td>\n   <td style='width:40%;' ><input type='text' style='width:100%;box-sizing:border-box;'  maxlength='250' name='LEADCF1' value='Customer'>\n<\/td>\n<\/tr>\n\n<tr>\n   <td style=\"width:50%;\" colspan=\"2\">\n      \n       <div class='g-recaptcha' data-sitekey='6Ld5NWwoAAAAAFbfU6kVgiWE8IDuklvhJS1Ijz9k' data-theme='light' data-callback='rccallback2029081000081125003' captcha-verified='false' id='recap2029081000081125003'><\/div>\n       <div  id='recapErr2029081000081125003' style='font-size:12px;color:red;visibility:hidden;'>Do\u011frulama ba\u015far\u0131s\u0131z. E\u011fer robot de\u011filseniz l\u00fctfen tekrar deneyiniz<\/div>\n       \n   <\/td>\n \n<\/tr>    \n    \n\n      \n<tr >\n   <td>\n      <div class='fw200 dIB vat mL5'>\n         <input autocomplete='off' onclick='disableSubmit()' id='privacyTool' type='checkbox' name='privacyTool' style=\"width: 18px;height: 18px;margin: 0 10px 0 0;\">\n        I have read and agree to the <a  href='https:\/\/peranet.com.tr\/en\/consent-statement\/' title='https:\/\/peranet.com.tr\/en\/consent-statement\/' target='_blank' style=\"color:var(--awb-color7);\"> Explicit Consent statement regarding communication options provided via the website<\/a>\u00a0.\n      <\/div>\n   <\/td>\n<\/tr>\n<tr style='display:none;' ><td style='word-break: break-word;text-align:left;font-size:12px;font-family:Arial;width:30%'>Ki\u015fisel veri izni <\/td><td style='width:40%;' ><input type='checkbox'  name='LEADCF109' checked='true'\/> <\/td><td style='width:30%;'><\/td><\/tr>\n\n\n\n\n<tr style='display:none;' >\n   <td  style='word-break: break-word;text-align:left;width:30%;'>IP<\/td><td style='width:70%;' ><input type='text' style='width:100%;box-sizing:border-box;'  maxlength='255' name='LEADCF2' \/>\n   <input type=\"hidden\" name=\"ip\" value=\"<?php echo $ip; ?>\"> \n   <\/td>\n\n<\/tr>\n\n<tr style='display:none;' ><td style='word-break: break-word;text-align:left;font-size:12px;font-family:Arial;width:30%'>Ayd\u0131nlatma Metni <\/td><td style='width:40%;'> <textarea name='LEADCF4' maxlength='2000' style='width:100%;'>\n   \n   http:\/\/www.peranet.com.tr\/kvkk\/aydinlatma-metni-v1\n   \n   Ki\u015fisel Verilerin Korunmas\u0131 ve \u0130\u015flenmesi Ayd\u0131nlatma Metni\u2019ni okudum ve bu kapsamda ki\u015fisel verilerimin belirtilen ama\u00e7lar dahilinde i\u015flenmesini kabul ediyorum.\n   \n   <\/textarea><td style='width:30%;'><\/td><\/tr>\n\n\n\n\n\n <tr><td colspan='2' style='text-align:center; padding-top:15px;font-size:12px;'>\n   <input class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes  form-form-submit button-default\" style='opacity:0.5;margin-right: 5px;cursor: pointer;font-size:12px;color:black' id='formsubmit'disabled type='submit' value='Send'  > <\/td><\/tr>\n  \n  <\/table>\n\n\n\n <script>\n   var mndFileds=new Array('Last Name','Email');\n   var fldLangVal=new Array('Ad Soyad','E-posta'); \n   var name='';\n   var email=''; \n     \n\/\/ CHAPTCHA START\n \tfunction rccallback2029081000081125003()\n\t{\n        \n         if(document.getElementById('privacyTool')!=undefined)\n {\n     isprivacyToolAvail=true;\n     privacytool = document.getElementById('privacyTool');\n }\n        var privacytool='';\n        var submitbutton = document.getElementById('formsubmit');\n        var style=style1 = submitbutton.getAttribute('style');\n\t\tif(document.getElementById('recap2029081000081125003')!=undefined){\n\t\t\tdocument.getElementById('recap2029081000081125003').setAttribute('captcha-verified',true);\n\t\t}\n        if(document.getElementById('recap2029081000081125003')!=undefined && privacytool.checked ){\n            submitbutton.removeAttribute('disabled');\n            submitbutton.setAttribute('style',style);\n\t\t}\n        \n        \n\t\tif(document.getElementById('recapErr2029081000081125003')!=undefined && document.getElementById('recapErr2029081000081125003').style.visibility == 'visible' ){\n\t\t\tdocument.getElementById('recapErr2029081000081125003').style.visibility='hidden';\n\t\t}\n        \n\t}\n\tfunction reCaptchaAlert2029081000081125003()\n\t{\n\t\tvar recap = document.getElementById('recap2029081000081125003');\n\t\tif( recap !=undefined && recap.getAttribute('captcha-verified') == 'false')\n\t\t{\n\t\t\tdocument.getElementById('recapErr2029081000081125003').style.visibility='visible';\n\t\t\treturn false;\n\t\t}\n\t\treturn true;\n\t}\n\tfunction validateEmail2029081000081125003()\n\t{\n\t\tvar form = document.forms['WebToLeads2029081000081125003'];\n\t\tvar emailFld = form.querySelectorAll('[ftype=email]');\n\t\tvar i;\n\t\tfor (i = 0; i < emailFld.length; i++)\n\t\t{\n\t\t\tvar emailVal = emailFld[i].value;\n\t\t\tif((emailVal.replace(\/^\\s+|\\s+$\/g, '')).length!=0 )\n\t\t\t{\n\t\t\t\tvar atpos=emailVal.indexOf('@');\n\t\t\t\tvar dotpos=emailVal.lastIndexOf('.');\n\t\t\t\tif (atpos<1 || dotpos<atpos+2 || dotpos+2>=emailVal.length)\n\t\t\t\t{\n\t\t\t\t\talert('Please enter a valid email address. ');\n\t\t\t\t\temailFld[i].focus();\n\t\t\t\t\treturn false;\n\t\t\t\t}\n\t\t\t}\n\t\t}\n\t\treturn true;\n\t}\n\/\/ CHAPTCHA END\n\n\/*\nfunction disableSubmitwhileReset()\n {   \n var submitbutton = document.getElementById('formsubmit');\n  var style = submitbutton.getAttribute('style');\n  if (style.indexOf('opacity:0.5')<0) {\n  style='opacity:0.5;'+style;\n   }\n if(document.getElementById('privacyTool')!=undefined || document.getElementById('consentTool')!=undefined)\n {\n   submitbutton.setAttribute('disabled', true);\n submitbutton.setAttribute('style',style);\n}\n else\n {\n   submitbutton.removeAttribute('disabled');\n }\n} \n\n*\/\n     \nfunction disableSubmit()\n {   \n var isprivacyToolAvail = false;\n var isconsentToolAvail = false;\n var bothtoolAvail = false;\n var privacytool='';\n var consenttool='';\n var submitbutton = document.getElementById('formsubmit');\n var style=style1 = submitbutton.getAttribute('style');\n  style=style.replace('opacity:0.5;','');\n  if (style1.indexOf('opacity:0.5')<0) {\n   style1=style1.concat(';opacity:0.5;'); \n }\n  if(document.getElementById('privacyTool')!=undefined && document.getElementById('consentTool')!=undefined)\n {\n     isprivacyToolAvail=true;\n     privacytool = document.getElementById('privacyTool');\n     isconsentToolAvail=true;\n     consenttool=document.getElementById('consentTool');\n     bothtoolAvail=true;\n }\n\n if(document.getElementById('privacyTool')!=undefined)\n {\n     isprivacyToolAvail=true;\n     privacytool = document.getElementById('privacyTool');\n }\n if(document.getElementById('consentTool')!=undefined)\n {\n     isconsentToolAvail=true;\n     consenttool=document.getElementById('consentTool');\n }\n     \/*\n if(submitbutton.hasAttribute('disabled') && bothtoolAvail && consenttool.checked && privacytool.checked)\n {\n     submitbutton.removeAttribute('disabled');\n submitbutton.setAttribute('style',style);}\n else \n *\/\n     if(submitbutton.hasAttribute('disabled') && 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